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Cleveland History Center 01 Hale Farm & Village 02 Crawford Auto-Aviation Museum 03 Euclid Beach Park Grand Carousel 04 Chisholm Halle Costume Wing 05 Norton Gallery 06 Women and Politics 07 Carl and Louis Stokes: Making History 08 Bingham-Hanna Mansion 09 Hay-McKinney Mansion 10 Shandy Hall 11 Loghurst 12 Holsey Gates House 13

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➀ Modularity

Our vision for the new Ideastream Public Media brand was to help position them as a contemporary presence in their market. Striking a balance between objectivity and customization allowed us to craft an identity that speaks with the tenor of a trusted news outlet, while encouraging it to adapt to the energy, flavor, and tone of the content they're reporting.

➁ Brand Mark

We wanted the brand and identity to have a fundamental feeling. When we looked at other public serving places like libraries, parks, or even the evening news, we knew we didn't want the identity to hinge on decoration or a novel graphic style. By crafting a design vernacular that relied on core elements of type, image, and color, we knew we'd be looking at a system that was ready to speak to an extremely diverse and varied audience, while encourage a high level of narrative clarity and consistency.

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INFO

PROJECTS

ProjectCategoryType
ideastream public mediaNews, Arts & CultureBrand Identity
Western Reserve Historical SocietyCultural InstitutionBrand Identity
Hartzler Family DairyFood & Beveragebrand identity, brand social, packaging, website
WMC8Design & Music Eventbrand identity, brand social, event space
ideastream public mediaNews, Arts & CultureBrand Identity
EastonGlobal TradeBrand Identity, Brand Collateral

Comella & Comella Design

 

Work type: Brand Identity

Category: News & Media

 

fonts: Universal Sans

sourced imagery: @mathewfredercik