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C&C

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Project Overview

Prompt: Northeast Ohio's public news, arts, and culture organization updated their brand to align with a new direction with the mission of inclusion and connection. Along with organizational changes, they required a new visual identity to not only represent this change, but to address lingering issues. 

Challenges: Chief among the goals was to unify the brand components to work in unison as an orchestrated, cohesive family. The name change itself was more of a mechanical step in the process.

Solution: Our vision for the new Ideastream Public Media brand was to help position them as a contemporary presence in the market that speaks with. Striking a balance between objectivity and customization allowed us to craft an identity that speaks with the tenor of a trusted news outlet, while encouraging it to adapt to the energy, flavor, and tone of the content they're reporting.

ID System

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Brand Voice

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C&C —

Design & Brand

Consultancy

 

Work type: Brand Identity

Category: News & Media

 

fonts: Universal Sans

sourced imagery: @mathewfredercik