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➀ Big Picture

Our vision for the new IPM brand was to develop a contemporary identity, one that evokes objectivity and adaptability (both in the function of the identity itself, and in catering to the ways daily news content is delivered today). This would allow us to craft an identity that speaks with the tenor of a trusted news outlet, while encouraging it to adapt to the energy, flavor, and tone of the content they're reporting.

➁ Creative Direction

Fundamental qualities: objective, adaptable, conversational, and positive. When it's the voice of the community you're dedicated to delivering, we knew an identity that hinged on an overtly novel graphic approach would ultimately compete for attention over the content. By crafting a design vernacular that relied on core elements of type, image, and color, we knew we'd be looking at a system that was ready to speak to an extremely diverse and varied audience, while encouraging a high level of narrative clarity, consistency, and variety.

➀ Modularity

Our vision for the new Ideastream Public Media brand was to help position them as a contemporary presence in their market. Striking a balance between objectivity and customization allowed us to craft an identity that speaks with the tenor of a trusted news outlet, while encouraging it to adapt to the energy, flavor, and tone of the content they're reporting.

➁ Brand Mark

We wanted the brand and identity to have a fundamental feeling. When we looked at other public serving places like libraries, parks, or even the evening news, we knew we didn't want the identity to hinge on decoration or a novel graphic style. By crafting a design vernacular that relied on core elements of type, image, and color, we knew we'd be looking at a system that was ready to speak to an extremely diverse and varied audience, while encourage a high level of narrative clarity and consistency.

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Brand Voice

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Brand Voice

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Pellentesque porta purus erat, eu scelerisque purus gravida vitae. In nisi velit, accumsan in eleifend eu, bibendum a erat. Aliquam finibus convallis tortor, condimentum rutrum mauris porta ut. Donec non consequat dui. Etiam quis pulvinar purus. Donec dictum tincidunt diam, vel commodo ex vehicula vitae. Donec scelerisque tempor ex ac feugiat. Maecenas consequat lobortis euismod. Fusce mattis urna arcu, quis ultricies est efficitur at. Curabitur nec lacus mauris. Curabitur eget est leo. Ut malesuada, ante quis porta dignissim, sem nibh varius purus, sit amet bibendum nulla ante vel mauris. Vivamus iaculis at risus ut interdum. Aenean vel euismod tortor. Quisque mi lacus, malesuada a vestibulum ut, mollis at enim. Integer vitae dui ac dolor iaculis facilisis a quis erat.

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Comella & Comella Design

 

Work type: Brand Identity

Category: News, Arts & Culture Organization

Fonts: Universal Sans

Image Credits: @williamfrederick.wf