FD-64-White
Hartzler-Logo

CUSTOM SCRIPT LOGO

Hartzler-Logo

PRODUCT LOCKUP

ICONOGRAPHY

Carton-Turn-01
Hartzler-icecream-hero-min

OVER 80 FLAVORS HAND-SCOOPED IN WOOSTER OHIO, FROM PASTURE RAISED COWS

Hartzler-SQ-ST
Hartzler-SQ-BR
CC-Hartzler-Vanilla
CC-Hartzler-Strawberry
CC-Hartzler-Orange

OVER 80 FLAVORS HAND-SCOOPED IN WOOSTER OHIO, FROM PASTURE RAISED COWS

Hartzler-Cheese-Header
Cheese-Gouda
Cheese-Colby
Hartzler-Instagram-Cheese-Cover
Hartzler-String-Cheese

➀ Modularity

Our vision for the new Ideastream Public Media brand was to help position them as a contemporary presence in their market. Striking a balance between objectivity and customization allowed us to craft an identity that speaks with the tenor of a trusted news outlet, while encouraging it to adapt to the energy, flavor, and tone of the content they're reporting.

➁ Brand Mark

We wanted the brand and identity to have a fundamental feeling. When we looked at other public serving places like libraries, parks, or even the evening news, we knew we didn't want the identity to hinge on decoration or a novel graphic style. By crafting a design vernacular that relied on core elements of type, image, and color, we knew we'd be looking at a system that was ready to speak to an extremely diverse and varied audience, while encourage a high level of narrative clarity and consistency.

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CC-Mark-Sketches-2

Comella & Comella Design

 

Work type: Brand Identity, Packaging, Website,
Social Media

Category: Cultural Institution

Fonts: GT Super, GT America

Photography: Megann Galehouse

Recipes: Ange Lupica